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Improving your LinkedIn in English
Welcome!
Your first steps!
Your Seda Book
Chapter 1: Introduction to Linkedin
Importance in professional networking (7:34)
Benefits of having a strong LinkedIn presence (8:22)
Setting goals for your LinkedIn profile (10:44)
Review (2:00)
Test your skills! (2:23)
Chapter 2: Creating an effective profile
1- Choose a professional picture (8:29)
2- Write a solid headline and summary (6:58)
3- Showcasing your experience and skills (5:11)
4- Education and certifications (3:34)
5- Utilizing the Featured section to showcase projects, articles, and media (3:01)
Review (2:24)
Test your skills! (1:26)
Chapter 3: Building a Relevant Network
1- Identifying your target audience and industry (3:41)
2- Connecting with colleagues, classmates, and mentors (2:44)
3- Engaging with industry professionals and thought leaders (3:16)
4- Joining and participating in LinkedIn groups (2:52)
5- Utilizing advanced search and filters to find relevant connections (2:29)
Review (1:15)
Test your skills! (1:03)
Chapter 4: Crafting Engaging Content
1- Understanding the different types of LinkedIn content (4:24)
2- Writing engaging and concise posts (2:41)
3- Sharing insights, news, and trends (2:08)
4- Incorporating relevant hashtags (2:03)
5- Leveraging multimedia to enhance engagement (3:23)
Review (1:28)
Test your skills! (1:12)
Chapter 5: Leveraging LinkedIn Features
1- Leveraging LinkedIn Features (2:27)
2- Use LinkedIn messaging effectively (4:03)
3- Take part in events and webinars (2:59)
4- Request and provide recommendations (4:45)
5- Utilizing job search and career development tools (3:10)
Review (1:31)
Test your skills! (0:53)
Chapter 6: Networking and Relationship Building
1- Defining your personal brand (5:25)
2- Crafting a consistent and professional brand image (2:14)
3- Sharing thought leadership content and industry expertise (6:50)
4- Leveraging LinkedIn publishing platform for long-form articles (6:01)
5- Monitoring and managing your online reputation (3:01)
Review (1:29)
Test your skills! (1:07)
Chapter 7: LinkedIn Etiquette and Best Practices
1- Understanding LinkedIn's community guidelines (4:13)
2- Properly crediting and attributing content (6:03)
3- Balancing self-promotion with value-added contributions (3:28)
4- Building trust and credibility through authentic engagement (3:36)
5- Handling endorsements and recommendations (5:02)
Review (1:56)
Test your skill! (1:05)
Chapter 8: Analyzing and Optimizing Your LinkedIn Performance
1- Utilizing LinkedIn analytics and insights (1:45)
2- Tracking profile views, engagement, and connection growth (7:10)
3- Assessing the effectiveness of your content and strategies (4:07)
4- Adjusting your approach based on data-driven insights (2:42)
5- Setting and measuring progress towards your LinkedIn goals (1:58)
Review (1:27)
Test your skill! (0:46)
Chapter 9: Maintaining a Strong and Active LinkedIn Presence
1- Developing a regular posting and engagement schedule (2:51)
2- Staying updated on industry news and trends (4:04)
3- Continuing professional development through LinkedIn Learning (6:28)
4- Showcasing your skills by skill assessments and badges (3:35)
Review (1:33)
Test your skills! (1:05)
Chapter 10: Reading - Extra resources
Reading exercise - Mastering the art of writing great LinkedIn articles.
Reading exercise - Standing Out on LinkedIn: The Most Valuable Skills to Showcase
Reading exercise- Maximizing Your LinkedIn Profile with a Side Hustle
Reading exercise - Trending Topics on LinkedIn in 2023: Engage Your Audience with Compelling Content
4- Adjusting your approach based on data-driven insights
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